At dawn, when the flat light of the prairie softens the hard edges of silos and combines, Evelyn Martens moves with a practised economy. She kneels at the edge of a test plot eight kilometres south of Brandon, uncoiling a length of braided wire and slipping a sensor into black, recently turned soil. The piece of equipment looks almost absurdly small — a low-cost, open‑source probe — but Martens treats it with the careful attention of a surgeon.
There is a reason for the ritual. The probe is one node in a patchwork of instruments Prairie Root Labs has stitched across half a dozen family farms in Westman. Together, those sensors feed a modest dashboard Martens built in her spare time, translating moisture curves and temperature anomalies into simple actions: delay planting here, reduce nitrogen there, open the hoop house vents before the heat spikes tomorrow. The payoff is not a glossy app or a Silicon Valley exit; it is steady yields when rain is late and a farmer keeping both the land and the balance sheet intact.
Martens, 38, grew up in a farmhouse outside Rivers, the child of immigrant parents who kept a mixed-operation and a belief that the land was both inheritance and responsibility. She studied biology at a small prairie university, worked a couple of seasons for an ag-input supplier, and then — frustrated by the industry's one-size-fits-all solutions — began tinkering. "I wanted something that worked here, with our soils and our weather," she told me over coffee in a shared office space on Princess Avenue. "Not a silver bullet. Practical things that farmers can use without changing everything they do."
Prairie Root Labs started in a garage three years ago. Martens soldered circuit boards at her kitchen table and coaxed a patchwork of grant funds, community donations, and a microloan to buy insulating material for test greenhouses. Her first clients were neighbours: a canola grower whose fields had been turning into dust bowls in June, a vegetable producer in Brandon who wanted to stretch spring production. The early results were modest but meaningful — soil moisture readings helped a farmer delay a costly irrigation cycle; a simple cover-crop trial improved organic matter enough to change how the grower thought about fertilizer.
What sets Martens apart is not only the devices she deploys but the social architecture she has built around them. On Wednesday nights the office becomes a classroom. Shareholders, skeptics, curious teenagers, and a handful of retired farmers gather to hear data translated into decisions. When a long, dry spell threatened the region last summer, Martens coordinated a relay of information that helped neighbours stagger irrigation and share water carts. "Evelyn is the conduit between tech and the land," said Paul Rempel, a third-generation farmer who has worked with Prairie Root Labs since its second season. "She's not telling us what to do. She's showing us what the land is already saying."
Martens emphasizes practices rather than products. She encourages regenerative techniques — deeper-rooting cover crops, lighter tillage, the use of biochar in trial beds — and pairs them with data so farmers can see trade-offs. On one test plot, a mix of forage radish and oats cut runoff after spring rains; on another, a thin layer of compost reduced the need for supplemental irrigation in July. Those are small victories in aggregate: on pilot farms, Martens estimates input reductions of roughly 25–30 percent without yield loss. "It's about lowering risk," she says. "If you can nudge a farm to be a bit more resilient, you pay for that work many times over in poor years."
Not everything has been smooth. Farmers accustomed to commodity rollouts can be skeptical; grant cycles are fickle; commercialization is a slow walk through regulatory reality. Martens candidly recounts nights when she worried whether she'd be able to pay staff, and mornings when a new school partnership reminded her why she started. Her team — three full‑time technicians, two part‑time researchers and a rotating cohort of summer students from Brandon University and local high schools — reflects that blend of pragmatism and idealism.
Community is more than a marketing line for Martens. She works with local Indigenous elders on seed stewardship projects and offers apprenticeships to young people who might otherwise leave the region. In one instance, a high‑school graduate who fixed sensors in exchange for a scholarship is now enrolled in environmental engineering. "Giving people the tools to solve their own problems is how change takes hold," Martens said softly.
Looking forward, Martens sees Prairie Root Labs as a platform rather than a product. She imagines a network of modest labs across the prairies, locally owned and tuned to particular soils and cultures, sharing open-source code and seed information. Policy, she argues, should catch up with practice: small grants for community-run monitoring, incentives for soil-building practices, and public procurement that favours resilient supply chains.
When she looks out over the field where she began, Martens is measured, neither dazzled by progress nor unnerved by setbacks. "We don't have to invent the future from scratch," she said. "We have to listen better and build tools that let people hear what their land is trying to say." The image is both practical and intimate: a conversation, not a conquest. In the wheat and canola country around Brandon, that kind of dialogue may be the most valuable of all.
The hope Martens offers is quiet: incremental changes that accumulate, neighbors who share data and diesel, a generation of young people who see a future on the land that is both technologically literate and rooted in stewardship. It is a vision that refuses hype but asks for work — and in the low morning light, with a small probe humming in the dirt, Westman begins to listen.